Retail Sales - Why every nail artist should stock Cuticle Oil and how to Sell It!

Selling cuticle oil effectively is all about education, demonstration, and making it an easy “yes” for your clients. Here are some simple but effective ways to suggestively sell cuticle oil in your salon:

1️⃣ Use It During the Service

• Apply cuticle oil at the end of every service and say,
  "I always finish with cuticle oil to nourish your nails and keep them looking fresh longer. Using this daily at home will really help maintain your manicure and prevent dryness."
• Let them see and feel the difference—this builds value!

2️⃣ Educate & Solve a Problem

• If you notice dry cuticles or brittle nails, mention it:
  "Your cuticles are a little dry, which can lead to lifting. A drop of this cuticle oil daily will keep them hydrated and help your nails stay strong between appointments."

3️⃣ Keep It Visible & Accessible

• Display cuticle oil near your checkout or on a retail stand so it’s an easy add-on. (coming next week to VIVid Nails - keep an eye out!)
• Have a tester available for clients to try.

4️⃣ Offer a Special Deal

• Bundle it with a manicure or give a discount on their first purchase. Example:
  "Take one home today, and I’ll give you $5 off your next refill!"

5️⃣ Make It Personal

• If they ask about longer-lasting nails, healthier growth, or how to prevent lifting, naturally recommend it:
  "Honestly, cuticle oil is one of the easiest ways to keep your nails strong and hydrated. This one from Akzentz absorbs quickly and smells amazing—want to take one home?"

📢 Marketing Ideas to Boost Cuticle Oil Sales🛍️ 

1. Create an Eye-Catching Retail Display

• Use a stylish stand to display Akzentz cuticle oils (like the one that is coming - designed for exactly this by VIVid Nails).
• Place it near the reception or checkout—where clients naturally look.

💡 2. Run a “Cuticle Oil Challenge”

• Encourage clients to apply cuticle oil daily for 2 weeks.
• Have them take before & after photos to see the difference!
• Reward participants with a small discount on their next purchase.

📸 3. Social Media “Mini-Reminders”

• Post before & after shots of clients who use cuticle oil.
• Share a quick tip video showing how to apply it and why it works.
• Run a “Tag a Friend” Giveaway for a free bottle.

🎁 4. Bundle & Upsell

• Offer a Manicure + Cuticle Oil Special at a discounted price.
• Create a Nail Care Kit with oil + a mini buffer or file.

💬 5. Add It to Your Service Menu

• Offer a cuticle oil “upgrade” for a small fee (and let them keep the bottle!).
• Include it in loyalty rewards